It’s a sound rattling with nostalgia that’s been building hype for some time, but False Advertisings debut delivers big riffs and more fuzz than you can shake a tube screamer at.
Manchester fuzz rock trio False Advertising have been one of the most exciting bands to follow in what has felt like a pretty short time, their gigantic songs have been impossible to ignore on the build up to their self titled debut, that seems even bigger. The easy thing to do would be to compare it to a Sonic Youth record, which would be a massive accolade there’s no doubt, but although there’s a feel of that in some parts and the added bonus of boy/girl vocals through out, False Advertising offers something a little different from that, with levels of Bleach, Doolittle and Goo through out, this album is dripping with 80’s alt influence that screams Nu-Grunge.
Opener ‘Breaker’ is pure garage with muffled bass and tinny snare match with Jen and Chris howling like they really mean it, and this albums been such a long time in the making that they undoubtedly do. There’s something kind of odd about this sound, I’ve heard a million bands try to do it but none ever get it right, False Advertising do and in ‘Another Mention’ they epitomise it perfectly. Lead single ‘Wasted Away’ is one of my songs of the year and no doubt a highlight of the album. Latest single Dozer is a powerhouse with a real sonic youth feel. ‘I don’t Know’ and ‘All of the Above’ are two of my personal favourites with the later slowing things if only for a while. After the ‘Cold Shoulders’ Foo’s guitar feel things get a bit dirtier again with no good and only way, while getting a little more off beat on finish line before and epic closer for this powerful debut.
It’s one hell of an album, it’s powerful and thoughtful, carefully planed to the last detail from open to close. It’s definitely got a vibe of huge bands from the past in their but all together it sounds so modern, and I can’t help but think it’s what Royal Blood were trying to do, or maybe should have. Either way False Advertising have pulled of this sound perfectly and made it their own. But this is still early days, and there’s so much more this band can do, after an amazing start I’m excited to see what False Advertising can do in 2016 this stellar album behind them and all the potential in the world.